I am a strategic multi-hyphenate who began account side in digitally focussed roles before eventually running a mid-size digital and content department at TBWA Singapore.

I made my way into strategy at Clemenger BBDO in 2020 and in the past year have guided financial services, health and entertainment brands while working as a consultant at Neighbourhood Strategy and as a freelancer.

I believe if creativity is the act of connecting disparate domains, then surely it is a job for many, not one.

I’ve lived and worked in Melbourne, New York & Singapore and have advocated for creativity and innovation in nearly every market while working globally on Nissan.

My experience spans ANZ Bank, BMW, Carlton and United Breweries, Fight MND, Future Super, IBM, Ikea, Interactive IT, Mars (Extra, MasterFoods, Snickers) Medibank, Nissan, MINI, Okana, Samaritans of Singapore, Singapore Airlines, Singapore Tourism, The Australian Signals Directorate, Teacher’s Health Group, The Y, Volvo and ZeeFeed.